All testimonials are from actual clients and are on file with PYW

Some names might have been changed to protect identity

I wanted to send a recent picture of myself.  As you may recall I sent pictures, including a current one with no make up and dark flat color hair.  You did a make over, which one of them included a rather light makeover, which I thought, was not me, but now because of this makeover, I think I found me! 

You colorized me as a toned summer. Which I thought may be a little light for me, but basically colors are good! 

 I found a hair dresser who was skilled enough to start changing me back to what I like to call enhanced natural. No more getting off track. I was convinced I could find my own personal natural look and it would be the best look for me. A toned summer was your assessment. Since I have some warm in my skin and eyes, I am experimenting with make up colors, cool and neutral.  Neutral has a bit of warm and cool.  This seems to work as well as cool.  I will send you one more picture, in cool make up.  I just want to thank you for putting me on this natural, exciting and pleasantly more youthful path!  Who would have thought? I'm thrilled! I am getting compliments, which I haven't had in a very long time.  My look is unique to me, I love it!  I know you are sending me my updated swatches for a sunlit summer.  Looking at the toasted summer, that seems harmonious as well, especially my natural hair color, before grey.  Hmmmm. I do have a bit of detail obsession I must admit:). Just want to say THANK YOU, THANK YOU! THANK You!!"

-Darla, USA

What a beautiful privilege this was to read your write up on the Color Breeze system, beginning with Soft Spring! I think a lot of people have seen these indicators of "sister seasons" that you bring out, but you are the first person I've seen to really articulate the nuances quite so specifically in seasonal terms. What you are doing here comes very close to completely individualized color analysis.

I'm excited now to see what else you come up with on your site. This is really a breakthrough to be so proud of, and it is going to help so many! Thanks for sharing with us all.

Best, Rene", USA

"Hello Lora,

I hope you’re doing well. I wanted to reach out to you with an update on my color journey.

 You did an online color analysis for me a little over a year ago and determined I was a cool summer. I was so happy to receive your feedback and the beautiful swatch book. I should have left it there.

 But I got caught up in the exciting world of personal color analysis and decided I just had to have the experience of a real-life PCA. I chose the closest one I could find and made my appointment. I told the analyst that I had had an online consultation with the result being a “cool summer” analysis. She felt that I had too much warmth for that to be right. After the draping process, that analyst determined me to be a “soft summer.” I was given a new collection of swatches and makeup recommendations.

 Lora, I tried for nearly nine straight months to embrace the soft summer palette without ever seeing the magic happen. It was pretty… it was soft… but I felt like someone had turned out my light. It had a graying and aging effect – the complete opposite of what the ideal colors are supposed to do.

 It seemed to me that my coloring had a glasslike clarity that was not being honored or enhanced by the soft summer palette. I was longing for more contrast and intensity. The other day, after months and months of buying and wearing my new soft summer wardrobe, I found a simple T-shirt in an emerald-turquoise color that had been forgotten at the back of my drawer. I slipped it on without much thought and went about my business. Sometime after, I caught a glimpse of myself in a mirror and gasped. I was back! I looked vibrant and youthful and alive again. 

Long story long, I recently dug out that original cool summer swatch book you sent me and WOW all the colors I’ve been missing and longing for are THERE! Deep rose pink, watermelon red and my holy grail emerald-turquoise. Gorgeous color after gorgeous color and nothing muddy about any of them. Although I do have some warmth in my eyes and my skin, none of these colors strike me as being “too cool” for me. 

My online consultation with you resulted in a far better palette match than my in-person consultation did – at a far better price! You have a terrific eye. You are very good at what you do. Oh how much money, time and frustration I could have saved if I had just stuck with your recommendations from the get-go. But I suppose it was all worth it because now I know that your swatch book is the only one I’ll ever need. I can’t say thank you enough!"

--Maria, USA

The best personal beauty tool you'll ever have

Holly  on Dec 16, 2014

"Lora did my color analysis 2 years ago and I've never been happier with the results. Before my personal color analysis, I had every shade of eye shadow, blush, foundation and lipstick in every tone you can think of in silver, gold, and neutrals. The contents of my closet were the same. I had all these items, but "Nothing to wear." I'd put on gold eye shadow and peach blush to give me what the magazines called that "Sundrenched, bronze goddess" look, and my cool, pale complexion (Pure Sumer) looked sickly.The same thing went for my olive military jacket. Yikes! I would look in the mirror and throw my hands up. It was ridiculous! Well, all of that has changed... Lora is amazing! She did my analysis and gave me a detailed description of my season complete with the swatches and makeup color suggestions. I finally found ME. I weeded out all the makeup and clothing colors that didn't work, and I take my color swatches with me whenever I go shopping. I'm saving so much money (and time!) because I no longer buy the wrong shades and it feels GOOD! Wearing the right colors really does make all the difference. It puts a spring in your step when you know your clothing, hair and makeup harmonize. It's not just about someone telling you what "season" you are. It's about looking in the mirror and seeing it for yourself and knowing that there is definitely something to this. Lora Alexander is the one that can help you discover what colors make you shine. Thank you, Lora!"

--Holly, USA

"Lora Alexander did a wonderful, detailed job of virtually analyzing my color season,and within a few days! I found it quite difficult to pinpoint my season even after following her very helpful book. My coloring was such that it was confusing to me. Lora cleared up the mystery and it all makes sense now. 

Thank you so much,"

--Laurel, USA

"Hi Lora

I have previously been typed with the sciart system as a dark autumn, whilst I was excited to have a typing something inside of me knew that this was not a correct typing. Until you introduced the 16 type system I was very frustrated and could not figure out what was wrong. I was definitely displaying characteristics of being soft but I was darker than the typical soft autumn but the dark autumn colours on me were just too much. Then Ms Lora introduced us to the soft deep autumn....there I was! Finally. Thank you so much Lora, I appreciate all that you do, I've found my home.

Best wishes"

Nic, UK

"Hi Lora,

Thank you SO MUCH for the color analysis you sent back to me yesterday.  I have tried to figure my season out now for years and have about gone bonkers over it.  Now it all makes sense.  

I propose another Soft Season indicator to be "The Goldi-Locks Syndrome."  That's who I thought of immediately as I read, "Colors can't be too cool, too bright, too deep or too warm."  Lol!!  I was thinking if everything feels "too this" or "too that" chances are high we're probably a soft-blend and the solution lies in finding that "this is just right" palette!  FINALLY with the new 4x4 system this is possible.  On your website I would do the test and I'd see the "Soft" aspect and I could definitely see it in my elementary school photos (before hair color and make-up came into the equation).... yet as I'd look at the Soft Summer colors I'd see many that were too light and I'd think, "No, this couldn't be."  Anyhow, glad to know I FINALLY have a color palette home.  :)  

You Have a Beautiful Day!"


"Hello beauties!
I just finished reading Loras updated eBook and I’ve got to say I LOVE IT!
Last year Lora categorized me a Soft Summer (online color analysis). It worked for me but somehow I figured out that the lighter colors of the palett aren’t perfect for me. I need darker colors.
The new 4x4 system finally explains it all! The Soft Summer is split into two new categories, a lighter and a darker one. So I found out that I perfectly fit into the last category, called Shaded Soft Summer.
The new system absolutely makes sense to me.
In Austria you can hardy find someone who even understands the 12 system color theory. Every single color analysist I gotta know still works with the 4 seasons system and I’ve been miscategorized a winter a few times. So I’m very glad that one day I found Lora’s page, because I wasn’t happy with the 4 seasons system. When it comes to me, she’s one of the best color analysists in the whole world. Even on the internet she’s one of the very few who brings the 4x4 system to us. She really knows her stuff so I wanna say THANK YOU BIG TIMES for sharing your knowledge with us!"

-Nina, Austria (left on my Facebook page)

"Hello Lora,

Just wanted to thank you for your wonderful website. It is a fantastic
source of information, guidance and inspiration on looking your best.
I appreciate that you are always updating and adding to the site
making it the go-to place for colour analysis and style information.

--Karen B.


Thank you for the incredible analysis I received!

It has already made a difference!

People tell me I look younger and more beautiful, already (!). And I still haven’t played all my cards.

I’m waiting for my colorcards to arrive. :-D

My husband is stunned… and very happy for me.

I’ve told my friends IRL and on Facebook about your site, your makeup range, your super advices and all I could

think of. In Swedish, of course.

I want to tell you that I really _had_ lost _all_ confidence in my appearence.

(Though I used to model until my 30’ies. That’s true, but feels a bit sad these days.)

It was all due to the accident that made me disabled. Broken neck. Crushed body and then some…

Brain damage that afflict every aspect of my everyday life. I will never be able to work again. (And the
irony in it all is that most people don’t recognize my situation and seldom offer any help when needed.)

With all medication during the last eight years, the sleepless nights and the non-stop pain;
I do not feel attractive anymore. All I see is a hollow face with low colouring.

But my decision to contact you – and all the things I’ve already learned from you – will surely

make a new start for me! *s* Thank you so very, very much!

Now I’m going to shop some makeup of yours.

Best wishes!"

--Ulrika Selin, Sweden

'Lora has a wonderful eye and exquisite taste. When you buy makeup based on what she has selected for your season you will never waste a penny as the colors are sure to help you look gorgeous whether you are young or old or in-between!"


I have covered every square inch of your brilliant website and blog. Based on your scientific information and celebrity examples, I am now a true believer in the power of color. The way that you have organized your seasonal palette information by dominant characteristics has made it very simple for me to determine my subseason (Clear Winter). I was analyzed as a Winter in the 4 season system some time back. Some of the colors looked good on me, and some seemed off - too dark. I abandoned the seasonal color ideas, and for years spent a lot of money on clothes that were just any old color that I liked. I recently lost a lot of weight and am feeling great, but was wondering why I still didn't look so hot in photos. In several recent photos I looked pasty, pale, dull and in some cases, jaundiced! After reading the information on your site, I really got it! I looked terrible because I was wearing browns, tans, earth tones, and summery pastels. Wearing my clear winter colors has made a profound impact on my appearance. I look younger, my skin looks nicer, and people treat me differently. I get compliments more often, and I've noticed that people make eye contact with me. I am very interested in learning about the 16 color system. I also want to order my swatches. After that, I will be treating myself to some new makeup!!

--Lisa K.

"When I discovered Pretty Your World, it was immediately apparent to me that Lora knows what she is talking about and is an expert at color analysis. This made it easy for me to decide to do my color analysis through Lora. I highly recommend her professional color analysis services. Her instructions are clear and straightforward, and she got back to me quickly with a confident result. The materials she includes are thorough and informative. I also love reading Lora's blog and check it regularly for updates!"

-Hope, USA

[re: the 16 Seasons..]You nailed it with the grey tone addition to the seasons!! For the past several months I have looked at some of my clothes thinking they just need some grey added to them and they'd be perfect. I am a soft summer: medium grey/blue eyes, mousy light brown hair, fair skin BUT I have a ruddy complexion that can come across as perpetual blushing if I am not careful and grey tones seem to help counteract the ruddiness best. It's that Scotch-Irish heritage!

Anyway, I don't think the addition of the 4 new seasons is overkill at all. For someone like me, it may narrow the selection, but I prefer having fewer choices that I know will be flattering. Now, to get the textile manufacturers to design more greyed colors!!!



"Ladies, It is like discovering gold! Your whole life will change, I promise. I found Lora because I was searching. For some reason, something was still missing in my "look".

I have stacks of magazines and I spend hours, days, months... a good portion of my life is wasted trying to find the right color, clothes and makeup. I had my colors done years ago in the 4 seasons by 4 seasonal professionals and two modeling schools. I was analyzed as a warm spring, but often mistaken for a winter. It was great, but I was still confused and not "clear". Then I found Lora! I am a Bright Spring and I understand now WHY I am a Bright Spring. What a huge difference it made! Her color swatches are awesome. They have a big selection of colors and I can always find something and I can do it in less time. Now I get a whole lot of "WOW" you look great in that color. My eyes stand out way more because I was not using the right Color, tone, intensity etc. Her book is a must. There are a lot of very important "details" like "contrast'. And if you don't wear the right colors on your eyes, your eyes will not stand out no matter what you do. Now I call and email the online clothing stores and tell them "I am a Bright Spring, do you have any colors?" I am in the process of ordering some lip colors. Lora does not know me personally nor has she paid me for this testimonial. Thank you Lora!

Great job Lora, I hope you make tons of money!!!!!

With kindest regards,

Christine, Pennsylvania, PA USA"

"Lora worked with me over the internet to provide me with a great analysis. She took time to show me how I could use the softer colours to still give the look I liked.

great stuff."


"As a colour consultant I can say that the PYW makeup range is like nothing I've seen before! The extensive range of colours & products is amazing & the quality of the lipgloss, lipsticks, blush & eyeshadows I've purchased are truly fantastic.The online store is clearly laid out & provides helpful descriptions of the colours, which make it easy to shop confidently & comfortably. Lora's service is always personal & professional as well, which is like the cherry on top of an already great experience!"

Stacey, Australia

Hi Lora, I just wanted to tell you that I got so much out of your color analysis - it's really changed the way I dress! I am looking forward to seeing what image consulting services you will offer - I love the idea of tailoring your wardrobe to create a look around a style personality - I hope there might be some online/e-mail consultation options so you can help those of us in Canada :) (I've done the My Personal Stylist one too).

Good luck with your venture and I'll continue checking back to see what you're offering. Thanks!

-Helena, Canada

"Hi Lora. I love your site. I have searched the web for sites devoted to color seasons and yours is the best -- the most comprehensive, well-written and thorough. I haven't tried your makeup yet but I definitely want to do that.

Can't wait to hear your thoughts on the four additional seasonal modifications. I'm addicted!"

Mary C.

I really enjoyed the blush, lipstick and eyeshadow from pretty your world. As a warm spring it is not always easy to find warm colors that are not too bright or too browned. Thank you Lora!

-Ellie, USA

I'm in my late 50's and as my hair was getting grayer and my once bright blue eyes were turning soft gray-blue I was confused about what colors looked best on me. I found Lora's website, emailed her my pictures and in a very short period of time I received my Color Analysis. I was so excited because now I knew what colors would look best on me. I received my personal color swatches and now I just take them with me when I go shopping. I also received pages of information that I can use to help me dress my best. Now I know what jewelry looks best on me too. Very impressed with Lora and the products she offers. She sincerely wants you to look and feel your best.

Suzanne - San Diego CA

Hi Lora,

I have to say that since I've been purchasing clothes using your swatch, I always get compliments. The only trouble I have is finding certain colors for a soft summer. I feel more confident now and feel that I stopped wasting money. I can look at someone and tell when they are wearing the wrong colors or for that matter the right ones (I have your book with all the seasons).

Pam R.

Thank You Lora for all your efforts and the new makeup line. As a light summer / light spring it was nearly impossible for me to do what I love - shop! With my dark beige blonde hair with natural golden blonde highlights, light - med. neutral skin with rosy cheeks, and blue eyes you've offered an explanation and options for the forever quest of "is she warm or cool" , "spring or summer" !!! I've spent countless hours and money in fine department stores with well meaning staff that send me home with things I'd never wear. Your color descriptions are accurate and easy to mix and match. I'm able to have fun with color again!

Holly H., Canada

I bought some of your make-up and I just love the lip-gloss “Disco” for my Clear Spring look.

It is very long lasting and gives a beautiful shine on my lips :-)

The other make-up I haven´t tried jet, but when I do, you will be the first one to know.

-Annette, Denmark

I found your online colour anlaysis really enlightening after years of trying to figure it out myself with every Colour Me Beautiful book that came out left me even more puzzled because there were a few seasons I could fall into. Your conclusion made complete good sense immediately and the colours you gave me really work for me. I really feel so much more confident in choosing clothes now it's brilliant and I hope I'm not imagining it, but I think I'm getting a more positive reaction from people generally. Thank you very much.

Mary M. Ireland

Hi Lora,

I would love to know the extra 4 seasons, and am very happy to give feedback.

I am very happy with your makeup, I wear it every day and have left some reviews which you have kindly put up for all to see.

I can understand how difficult it must be for you to choose makeup for everybody as we are all so fussy, but you are doing a fantastic job.

I have even ordered a second lot of makeup as I believe this to be the best out there for people wanting makeup to suit their skin tone.

Keep up the great work.

--Chris, Australia

" Lora thank you for being such a passionate color analyst. I really didn't know what colors suited me and so had my colors done back in the early 90's at a local beauty salon. I was told I was a 'Spring' but the colors didn't look good on me and never felt right. I was always adding lots of warmth to my hair to try and match the spring color palette. I am grateful to you for your accurate color assessment of me and I now feel comfortable and attractive in my 'Cool Summer' colors that do match my natural ash blonde hair."

Kim F.

"I absolutely love Lora's book Color Revival, It is so well written and easy to understand. I think it is one of the best books on colour I have ever read and I read alot on subjects like this. It really helped me to see what I couldn't see before and I highly recomend it to anyone who has an interest in colour"

--Sharon, Australia.

"I love all of the makeup that I have tried so far. I especially like the idea of being able to select from so many colors, knowing that I can't accidentally get one that won't at least look good on me (even if not suited to my personal taste). It takes a lot of the stress out of make up shopping. I've lost track of how many eyeshadows and lipsticks that I've thrown away because they didn't look as good on as they did in the package. That can get expensive. It's even better to know that you allow returns. The only thing that has kept me from returning to your store for more was the lack of kits. I don't like a lot of extra clutter on the counter and I also like to stuff some makeup in my purse for touch ups. Having individually packaged colors also without brushes included was inconvenient. Now I hear that you will be offering kits as well as empty ones to fill with a custom selection. This is wonderful! I have always loved every product, service, and helpful information you have offered on your website and it just keeps getting better.


a very satisfied Deep Winter,"

-Shelley, USA

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