The Color Blue

The color blue is that of the sky and the ocean. Blue is one of the most popular colors. It causes the opposite reaction as red. Peaceful, tranquil blue causes the body to produce calming chemicals, so it is often used in bedrooms. It’s often recommended to wear blue to job interviews because it symbolizes loyalty. People are more productive in blue rooms. Studies show weightlifters are able to handle heavier weights in blue gyms. Blue can also be cold and depressing.

Positive: Stability, intelligence, trustworthy, peaceful

Negative: Conservative, predictable, stodgy, unemotional


• Blue is an important color in the business world. Think “Corporate Blue”. As with Black, if you must wear a strong blue for business, and its not one of your power colors, soften it with a blouse or scarf in one of your seasonal colors.

• Blue, as most colors do, have many variations. Sapphire blues as well as strong True Blues are best for Winters or those with the strong coloring to handle them. The softer blues are always found in the Summer Palettes. There are warmer blues such as turquoise and teal for the Warm seasons.