The Color White
Brides wear the color white to symbolize innocence and purity. White is often worn in the summer to help stay cool by reflecting light. White is popular in fashion because it is light, neutral, and goes with everything. However, white shows dirt and is therefore more difficult to keep clean than other colors. Doctors and nurses wear white to imply sterility and cleanliness. Ever notice some salespeople at cosmetics counters wearing a white lab coat? It makes them appear more like a medical professional when in fact, they are generally just sales people.
Positive: Clean, fresh, innocent, progressive.
Negative: Cold, colorless, sterile
• Pure white is a power color only for Winters. Everyone else is flattered by a Soft white (which incidently is universal color*) or an warm ivory if you have a lot of warmth in your coloring.
• White and variations of it look great in the summer time. Everything lightens up in the summer.