The Color Yellow
The color yellow is an attention getter. It's sunny and cheery. While it is considered an optimistic color, studies have shown that people lose their tempers more often in yellow rooms, and babies will cry more. It is the most difficult color for the eye to take in, so it can be overpowering if overused. Yellow enhances concentration, hence its use for legal pads and sticky note pads. It also speeds metabolism and stimulates the appetite. It’s no coincidence that McDonald’s restaurants' arches are golden.
Positive: Sunny, Cheerful, hopeful, lively
Negative: Impulsive, frivolous, irresponsible
• Like Red, it’s best used as accents. Too much can be too overpowering.
• However, if you want to be noticed and stand out in a crowd, yellow will make that happen.
• Yellow is a warm color. There is only ONE color of yellow that a cool summer will look good in: that is a light lemon yellow. No golden yellows for cool seasons!