Pretty Your World is owned and operated by me, Lora Alexander

Short Version
I am a licensed esthetician, makeup artist (though I haven’t really been working in the field for a while), certified Image Consultant and artist.

My passions, besides color analysis, are dogs, gardening, protecting our earth, all wildlife and no-so-wild life, watching funny sitcom reruns, reading, and drawing.

I have been doing online color analysis for over 10 years now. I built this business initially following the 12 season color analysis system. I went on to use one more system before I made advancements on that and now use my own highly advanced and accurate ColorBreeze Color System, 28 seasons, total. Yep, 28 seasons. But don't worry. I break down color analysis into different levels of understanding.

My site is all about common-sense color information so that most people will be able to figure out their own season. But if they are stuck, I specialize in accurate, in-depth color analysis utilizing the most accurate color analysis system available.

Long Version

How & Why I started Pretty Your World

I received my Esthiology license in 1998 from the Aveda Institute in Minneapolis. I loved the school and loved learning about skincare.

 didn’t, however, care for the salon environment once I graduated. But that’s putting it mildly. It was a nightmare experience all in all. The stereotype of the egomaniacal hairdresser and the backbiting competitiveness between workers were very real. I was not prepared for this aspect of the beauty field.

Obsessed with Color Analysis

My world changed when I read Carol Jackson’s megahit book “Color Me Beautiful” in high school. Finally I found a way to make my pale skin, reddish blonde hair, and green eyes harmonize. I understood why wearing my favorite colors (pink and blue) did nothing for me except make me look even more pale and washed out: I was an Autumn! The word made more sense to me.

I found out as well that I had a knack for analyzing other people’s colors. I do it the instant I see someone for the first time; it’s automatic. Every character on my favorite Soap Opera, “All My Children” were analyzed-Erica Kane being a Deep Winter, of course. Every celebrity, politician, coworker, neighbor, friend, and family member of mine have been analyzed…in my mind at least.

Kevin Costner knew...
I remember going to see “Field of Dreams” in 1988 with my friend Greg, who was a major Kevin Costner fan. I remember noticing that in every scene, every outfit Kevin wore was his right colors. He was a Soft Summer: his white shirt was always a soft white, his blues and greys were also soft and muted, never bright and overpowering.

I said to Greg, “Wow, everything he wears is in his best colors.”

Greg said “Yea, he has his own Color Analyst”.


I never knew that there were people out there who did this for a living! I wanted to be one. Actually I have always been one, I just never did it as a profession.
I've been doing Color Analysis now for almost 11 years! I've analyzed thousands of women (and men!) and I still believe in its power to make everyone look their best.

I started early with the 4 season color system which expanded to 12-seasons. After following the 16-season system for a few years I have finally tweaked and developed the most accurately precise system available: my own ColorBreeze Color System.

Color Analysis is the foundation of my website because I feel it is one of the most important beauty tools for looking your best. You can have the fanciest outfit on but if it’s not in your color palette, at best it won’t do anything to enhance your look, and at worstm it can make you look older, washed out, and accentuate every blemish and fine line you have.

Wearing your right colors enhances everything: you look younger, fresher, energized. Getting your colors professionally analyzed is an essential step in your quest to look your best.

Please contact me if you have any questions, comments, partnership ideas or just some suggestions for future topics.

Thanks so much for stopping by!

Lora Alexander