Red is a powerful color, best used in small doses unless you really want to make an impact.
For our purposes in color analysis, where undertone is everything, I consider red a neutral color. Now, I mean neutral in temperature only, meaning neither warm nor cool.
Yes, I know that most people say Red is a warm color. But think about it. There are three primary colors from which every other color in the world is made (plus white and black).
Blue is cool. Yellow is warm.
A color becomes cooler when blue is added to it. A color becomes warmer when you add yellow to it. Red has neither. So, adding a touch of yellow to red makes it a warm red. Add a touch of blue to red, and it becomes a cool red.
So, I say that everyone can wear true Red. I included True Red as a color in almost every swatch. True Red has little to no yellow or blue.
The trouble is, they are hard to find in real life when you shop.
Personally, I rarely find a red that works for me. As a Warm Autumn, the reds are either too cool or deep. If I do find a warm red, it is way too bright for me.
So finding a True Red is challenging. But if you can find it, wear it. It would look great on you.
Aside from the elusive True Red, most other shades of Red will have many variations. Depending on the amount of yellow or blue, it can have different undertones as well as different values and chroma.
If you know your season, finding the best red for you pretty easy.
Here are some guidelines for each season when looking for the best red in clothes and in lipstick.
Winters: Choose True Red or Cool, Clear Reds.
Autumns: Choose True Red or Warm, Muted Reds
Summers: Choose True Red or Cool, Muted Reds
Springs: Choose True Red or Warm, Clear Reds
To illustrate the differences in reds further, I like to use examples from nature. And what is better than fruit? :)
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